SALES OPERATING SYSTEM · FRACTIONAL & INTERIM HEAD OF COMMERCE

Are you still working in your business or finally on it?

For B2B companies in the SME sector that want to scale and/or no longer want to be dependent on the founder.

From structure and forecasting to account growth and onboarding: I help you build a sales organisation that works predictably and can run independently.

€11M+
Total revenue delivered
10+
Engagements completed
180-360
Days to implement
These brands came before you
Zoho
Centric
Trigion
Plat4mation
Packhunt
ScanmarQED
Workday
COMMERCIAL CHALLENGES

Does this sound familiar?

  • The owner is still in every important deal
  • Pipeline is not predictable enough
  • CRM is not used consistently
  • Forecasting remains guesswork
  • Account growth depends on individual people
  • Every salesperson works differently

Your problem is not software. It is execution.

You can add ten more tools. Without process, steering and rhythm nothing changes.

The product

Blue Kanvas Sales Operating System

From founder-led sales to a predictable commercial organisation you can hand over.

Process

  • Sales process
  • Pipeline
  • CRM
  • Qualification
  • Forecasting

People

  • Roles
  • Hiring
  • Onboarding
  • Coaching
  • Performance

Performance

  • KPIs
  • Conversion
  • Pipeline coverage
  • Deal velocity
  • Account growth

Management

  • Cadence
  • Forecast reviews
  • Deal reviews
  • Dashboards
  • Accountability
Execution layer

First we define how commerce works for your company. Then we automate what doesn't need to be manual and now lives as an activity between systems.

Process determines how we work. People who is responsible. Performance Management what we steer on. Automation executes repetitive workflows consistently between CRM, email, documents and other systems via an 'AI-human-in-the-loop' model.

For more information visit enzover.com.

Execution layer · AI workflow automation

From scattered input to completed work

The Sales Operating System does not run on good intentions but on executed workflows. Input comes in, gets structured, is processed automatically, approved by a human and lands in your systems.

  1. 1

    Business inputs

    I record what is relevant and currently remains stuck in heads, inboxes, and notes.

    • Meetings
    • Voice notes
    • Emails
    • Documents
  2. 2

    Workflow Audit

    Sales and workflow assessment: what stays, what goes, what can be automated.

  3. 3

    AI workflow automation

    I build a concept by automating, structuring, routing, and enriching work using AI.

  4. 4

    Human approval is crucial

    Review, validate and stay in control. No black box.

  5. 5

    Systems and outcomes

    CRM, ATS, follow-up, tasks, Calendar, reporting and collaboration. Save 140,000 euros instead of spending it on an expensive migration to cheaper licenses (with similar functionality).

Results and data from your systems feed the next cycle back into the workflow.

  • Less manual work
  • Better follow-up
  • AI with governance
Hybrid GTM

From commercial blueprint to a working GTM system.

Sales, marketing and partnerships are designed as one commercial system - and then actually run.

Sales & business development

  • Sales plan and target segments
  • Sales process and pipeline
  • New markets and propositions
  • (Key) account management and account growth

Marketing management

  • Positioning and proposition
  • Communication strategy
  • Campaign and content management
  • Steering agencies and freelancers

Partnerships & customer success

  • Partner strategy and segmentation
  • Partner onboarding and enablement
  • Retention and customer success
  • Reviews and partner revenue

Available as desk service-only (advisory report) and with execution (plan and implementation) as Interim Head of Commerce.

INTERIM SERVICE APPROACH

Diagnose → Build → Operate → Transfer

Four phases. From diagnosis to a commercial system that can be taken over internally.

  1. 01 - Diagnose0–30 days

    Diagnose

    Understand where commercial growth is being held back.

    • Founder dependency
    • ICP & segmentation
    • Sales process
    • Pipeline
    • Conversion
    • Deal velocity
    • Sales capacity
    • Forecasting
    • Account growth
    • Commercial KPIs
    • Revenue economics
    Output
    • Sales blueprint
    • Priorities
    • KPI framework
    • Pipeline model
    • Revenue roadmap
    • Concrete improvement actions
    In place after this phase
    • Pipeline visible
    • Bottlenecks identified
    • KPIs defined
    • Priorities set
  2. 02 - Build30–90 days

    Build

    Actually build and implement the commercial operating system.

    • CRM structure
    • Sales stages
    • Qualification
    • Lead & opportunity management
    • Account planning
    • Follow-up
    • Proposal & closing
    • Forecasting
    • Dashboards
    • Sales cadence
    • Management reporting
    In place after this phase
    • Sales process set up
    • CRM/pipeline structured
    • Forecasting active
    • Management cadence running

    Target: the commercial foundation is in place within 90 days.

  3. 03 - Operate90–180+ days

    Operate

    Blue Kanvas temporarily runs alongside you as fractional sales operator.

    • Pipeline reviews
    • Forecast meetings
    • Deal reviews
    • Account reviews
    • Coaching
    • Sales KPI management
    • Sales meetings
    • CRM discipline
    • Partner performance
    • Management reporting
    • Commercial prioritisation
    In place after this phase
    • Pipeline reviews running
    • Deal coaching in place
    • Account management active
    • KPI steering and team discipline

    No report from the sidelines. I run inside the commercial operation.

  4. 04 - Transfer180–360 days

    Transfer

    Let the commercial organisation operate on its own.

    • Sales playbook
    • SOPs
    • Dashboards
    • Management cadence
    • Onboarding
    • 30/60/90-day ramp plan
    • Hiring profile
    • Interview scorecard
    • Performance scorecards
    • Compensation framework
    • Forecast methodology
    • Account management templates
    In place after this phase
    • Playbooks and onboarding
    • Management routines
    • Internal ownership
    • Transferable organisation

    The end goal is not long-term dependency, but a system that is taken over internally.

INTERIM SERVICE OFFERING

Start at the beginning, end where needed.

Four components. Choose 1 or more. No mandatory package.

1–2 weeks

Sales Scan

Diagnosis of the current commercial system.

  • Bottlenecks
  • KPI baseline
  • Priorities
  • Revenue roadmap
  • Advice on next steps
Start here of →
±90 days

Sales System Build

Design and implement the foundation.

  • CRM / pipeline
  • Sales process
  • KPIs
  • Forecasting
  • Sales cadence
  • Dashboards
  • Playbooks
Stop here of →
3–9 months

Fractional Sales Operations

Make the system actually work - with a hands-on commercial role.

  • Pipeline
  • Forecast
  • Deals
  • Account growth
  • Team performance
  • Management discipline
Stop here of →
Completion

Sales Team Transfer

Let the organisation run independently.

  • Internal embedding
  • Training
  • Process documentation
  • Management routines
  • Onboarding
  • Handover to sales manager / management
Stop here.

Standalone interim and fractional roles are available too: Head of Commerce, business development, marketing management, (key) account management and customer success management. Discuss an interim role

People & Enablement

A good sales process only works if the right people know how to use it.

Blue Kanvas defines the commercial profile you need, structures the selection process, designs onboarding and manages performance. Recruitment itself can be handled by specialised partners.

Intake

  • Hiring profiles
  • Interview scorecards
  • Structured selection process

Ramp-up

  • Sales onboarding
  • 30/60/90-day ramp plans
  • Sales playbooks
  • Training

Performance

  • Deal coaching
  • Performance scorecards
  • Incentive and compensation structure
  • Management routines
Cases

From problem to system and result.

Each case is linked to the part of the Sales Operating System that was changed. Only previously delivered figures.

From fragmented pipeline to predictable forecast

Problem
Deals were mainly managed by individual salespeople.
Intervention
Sales stages, qualification criteria, dashboards and forecast cadence implemented.
Operating System
Process + Performance + Management
Result
From 5 to 30 actively paying customers and €1.8M ARR growth in 18 months.

From loose partner channel to steered partner revenue

Problem
The partner channel existed but produced no predictable pipeline.
Intervention
Partner segmentation, enablement track, scorecards and quarterly reviews set up.
Operating System
Process + People + Management
Result
+27% revenue growth in 1 year and 40 active partners with ARR of $100K to $2M.

From order chaos to alignment between sales and production

Problem
Sales and the shop floor worked past each other; orders went wrong.
Intervention
Order flow, handover moment and follow-up standardised and steered.
Operating System
Process + Management
Result
99.2% delivery reliability across 129 projects and 50% fewer customer complaints.
Portrait of Will de Hoon, founder of Blue Kanvas
Will de Hoon
FOUNDER BLUE KANVAS

"Since 2017, I have designed, built, and guided (inter)national commercial teams for directors, owners, and investors with transition challenges in SMEs as Fractional or Interim Head of Commerce. From the big picture to the small details, from consulting reports to practical execution. I do this based on a shared vision that connects people, context, performance, process, and technology."

Don't think: “A cheaper CRM saves software costs." Think: "smarter workflows save work." Why migrate for €50k+ when you can save that same amount by making your existing IT landscape and operations more efficient?

- Will de Hoon

References

What clients say.

Will created our new product platform approach, developed our new website and built our sales material. This helped our company become more marketing-oriented and more scalable in our sales efforts.
H. M.Group CEO - ScanmarQED
Will has a target driven mindset combined with the right attitude to learn which makes him an asset to any sales team. He helped us to structure our sales process and acted as a first contact for our App customers.
R. B.COO - Plat4mation
Will is a real professional in the area of Sales and Marketing. Within Centric he implemented successfully a full blown approach for online lead generation, including online campaigns and lead tracking.
H. B.Director HR/Payroll - Centric

Positioning

Commercial Consultancy

1 integrated approach from Business Development and Revenue to Retention.

  • Fractional or Interim Head of Commerce
  • Designing and running a hybrid GTM team
  • Fractional commercial execution
  • Building the Sales Operating System
  • Structuring pipeline and forecast
  • Developing team and management rhythm
  • Steering implementation
  • Measuring results
  • Handing over internally in the end

Blue Kanvas does not only build revenue, but also the commercial infrastructure that makes output and outcome controllable.

Frequently asked questions

Frequently asked questions about my approach

No new software for the sake of software. First work smarter with what you already have.

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